Downtown Waterloo Farmers Market

Our Mission Main Street Waterloo is a private-public partnership dedicated to the revitalization of our city's downtown center utilizing the Main Street approach. Four Point Approach Design Main Street works to improve the visual quality of the downtown area utilizing historic preservation as a basis for good visual appeal, as well as encouraging compatible new developments. Economic Restructuring Main Street strives to enhance the overall economic vitality by strengthening and diversifying the business base of the entire downtown area. This council also manages the properties owned by Main Street Waterloo and reviews lease and sale proposals to insure that these properties will be properly developed and that their development will compliment the entire downtown area. Marketing & Promotions Main Street promotes the entire downtown area as an exciting city center through special events, retail and image-building events. Organization Main Street brings together many diverse groups and individuals to work together towards accomplishing the goals and objectives of downtown revitalization.